Working in collaboration with accredited halal certifiers, HPA supports companies throughout their process of obtaining halal certification, providing access to a comprehensive halal knowledge and training platform.
HPA offers access to a world-class network of halal analytical experts, facilitating third-party product testing for microbials, chemicals and food products.
HPA enables access to global halal products markets for Saudi stakeholders by providing market intelligence, matchmaking and MICE services, in addition to facilitating access to Saudi halal markets for global players through the identification of local partners.
Trust
HPDC builds trust by successfully driving the halal sector forward on a path of sustainable growth to achieve its strategic objectives.
Integrity
HPDC strives to provide services and support in a fair and principled manner that contribute to the development of the local and global halal industries.
Excellence
HPDC is committed to supporting the development of products of the highest quality that embody the noble values associated with halal.
Innovation
HPDC leverages innovations in technology to enrich the halal ecosystem in line with the ambitions of Vision 2030.
Social Responsibility
HPDC is dedicated to operating in a responsible and sustainable manner that enhances the quality of life in communities across the globe.
Monira A. AlMohammed
Chief Shared Services Officer
Ms. Monira AlMohammed is the Chief Shared Services Officer of the Halal Products Development Company (HPDC), a wholly-owned subsidiary of the Public Investment Fund. Ms. AlMohammed holds extensive experience in allocating and directing organizational resources to help ensure operational success.
Prior to joining HPDC, she held numerous senior positions as the Chief Human Resources Officer at Hassana Investment Company, the Director of Human Resources RIC Raidah Investments Company , and was previously appointed as a Project Manager at Cenomi Centers (previously known as Arabian Centers).
Ms. AlMohammed holds a Bachelor’s degree in Language and Translation from King Saud University. She has completed a Leadership Program from London Business School, and a HR Strategies Program at Institut Européen d'Administration des Affaires (INSEAD) and is also certified in human resources by CIPD.
Hatem S. AlMandeel
Head of Communications and Marketing
Hatem S. AlMandeel is an accomplished professional with expertise in the fields of marketing, communications, finance, and management. He has a diverse range of experiences working with various organizations and clients, showcasing his skills in delivering exceptional results. Hatem has held a number of key roles throughout his career including Associate Communications Director at TRACCS, Deputy Head of Supervision and Monitoring at Dallah AlBaraka Holding Co. and Deputy General Manager of Finance and Administration at Gulf Trading and Holding Co.
In addition, he has made significant contributions to the Corporate Leasing Division at Saudi Fransi Banque (BSF) and Corporate Banking at Saudi British Bank (SABB). Hatem holds a Master’s degree in Marketing and a bachelor's degree in finance and banking.
Anas S. AlAmoud
Head of Compliance
Mr. AlAmoud has an imposing background in the field of finance, insurance, Corporate Governance, and compliance.
Prior to joining HPDC, Mr. AlAmoud served as the Head of Compliance at Mobily Pay and as the Corporate Governance Manager at Alinma Bank. He also held positions as a Member of the Audit Committee at Saving Circle Company and as Chairman of Development Works Food Company. Additionally, he served as a Senior Insurance Supervisor at the Saudi Central Bank.
Mr. AlAmoud holds a Master’s degree in Business Administration with a focus on finance from the University of Kansas, and a Bachelor of Business Administration from Imam Mohammad Ibn Saud Islamic University. He is certified in IFCE from the Financial Academy.
Sultan N. AlSudairy
Head of Finance and Accounting
Prior to his current role, Mr. AlSudairy contributed significantly to American Express Saudi Arabia. Mr. AlSudairy has held significant roles at American Express, he served as a Senior Finance Manager, Finance Manager, and Assistant Finance & Accounts Manager. His responsibilities include leading financial planning and budgeting processes, overseeing financial reporting, managing the accounting department, overseeing the tax and zakat department, and ensuring compliance with accounting standards and regulations.
Mr. AlSudairy holds a Bachelor's degree in Finance from the University of Missouri St. Louis College of Business, graduating Magna Cum Laude. Sultan holds track certifications in Investment and Portfolio Management, as well as Corporate Finance. His educational journey is complemented by various honors and awards and being a member of prestigious honor societies in the US.
Ms. Maram B. Al-Mutairi
Head of Marketing and Communications
Ms. Maram is seasoned professional with expertise in the fields of marketing, communications, and event management. She possesses extensive and diverse experience gained from working with various entities and clients before assuming her current position.
She has made significant contributions to Sultan Bin Abdulaziz Humanitarian City, holding several roles throughout her career, including Project Manager, Corporate Development Specialist, and Senior Marketing and Public Relations Specialist.
Her responsibilities have included leading corporate development and business operations, managing events and exhibitions, overseeing the marketing department and international campaigns, and supervising the media relations department and brand management.
She holds a Bachelor's degree in Public Relations and Communication from King Saud University, and has earned numerous certified qualifications in marketing and communication.
Fahad S. AlNuhait
Chief Executive Officer at Halal Products Development Company
Mr. Fahad S. AlNuhait is the Chief Executive Officer of the Halal Products Development Company (HPDC), a wholly-owned subsidiary of the Public Investment Fund (PIF).
Throughout his career, Mr. AlNuhait has thrived in investments and project management, assuming leadership positions in several leading Saudi corporations utilizing his over 20-year wide experience. Previously, Mr. AlNuhait held the positions of Head of Industrial Investment and Funding at NEOM, Director of Investments for Emerging Sectors with the Saudi Arabian Industrial Investments Company (Dussur). Earlier, he held the position of General Manager for Investment at the Arab Investment Company, one of the sovereign funds in the region.
Mr. AlNuhait holds a Master's degree in Mega-Project Management from Said Business School at Oxford University, UK, and another Master's degree in Finance from Newcastle University, UK. Additionally, he holds a Bachelor's degree in Business Administration from King Saud University and is a certified Chartered Financial Analyst (CFA) from the CFA Institute. He has also completed a Leadership Preparation Programme from Harvard University in the United States.
Ameen AlSaadi
Chief Investment Officer
Mr. AlSaadi is the Chief Investment Officer of the Halal Products Development Company (HPDC), a wholly owned subsidiary of the Public Investment Fund (PIF).
With an outstanding track record in the banking and investment sectors, Mr. AlSaadi's experience covers mergers and acquisitions, equity capital markets, and financial advisory. Prior to joining HPDC, Mr. AlSaadi served as the Head of Investment Banking at Al Rajhi Capital, following his tenure as an Assistant General Manager at Samba Capital. In addition, he also held multiple roles at NCB Capital and Arab National Bank.
Mr. AlSaadi holds a Bachelor’s degree in business administration, an MBA degree from Coventry University, and is a CFA charter holder. Mr. AlSaadi has also completed a leadership executive education program from London Business School, UK.
Mohamed Mechraoui
Managing Director of HPA
Dr. Mechraoui is the Managing Director of Halal Products Advisory (HPA), the advisory arm of Halal Products Development Company (HPDC).
Dr. Mechraoui is a food security expert with decades of strategic leadership, He has previously held executive roles in Americana, Al Hashimya Group, Emirates Business Group’s Food Division. In addition to that he worked as strategy advisor in many Food Security and Halal Food related projects, such as the 'Halal Corridor' project for DIEDC, the IOFS Fund for the Islamic Organization for Food Security and the Islamic Center for Trade Development (ICDT). Dr. Mechraoui has helped develop national Halal strategies for the UAE, Indonesia, Saudi Arabia, and Nigeria. He has also worked as an editor on reports detailing the global Halal economy such as the annual State of the Global Islamic Economy Report (2020, 2021, 2022) and the OIC Halal Report (2022).
Dr. Mechraoui received his Ph.D. from Bordeaux and Lille University in France. He has delivered keynote speeches at conferences including the MENA Food Security Digi-Conference, Future Technologies for Agriculture 4.0, The world Energy Summit 2022 in Abu Dhabi, The Halal 20 summit in Indonesia, and the World Halal Summit 2022 in Istanbul.
CEO
Message
Halal products and services are an embodiment of the values that have guided civilizations for centuries, including quality, consideration, attention to detail, and honesty.
With the rapid pace of change occurring across Saudi Arabia’s halal industries, HPDC has emerged as a believer in, enabler of, and supporter of operators within this key sector. Our organization is proud to extend comprehensive assistance aimed at empowering organizations to enter halal sectors, create longstanding value and flourish.
Through funding, advisory services, incubation, and mutually beneficial cooperation, HPDC strives to provide the solutions our partners need to enhance their operations across the entire halal industry value chain. Our long-term goals are to localize and develop Saudi Arabia’s halal industry, increase halal product exports, create thousands of skilled career opportunities, and position the Kingdom as the leading global hub for halal.
HPDC comes as an extension of PIF’s strategy to diversify the Saudi economy and accelerate the development of promising sectors. By strengthening the halal industry’s capabilities, we are excited to help guide its growth and create immeasurable added value for our partners. We welcome you to join us on our mission as we explore and unlock the limitless potential within Saudi Arabia’s halal industries.
With a shared passion for the industry, we are dedicated to help increase awareness across the globe on the quality and variety of halal products, showing the world that halal is for everyone.
